Bailey Killian

Technology Innovator

About Me

Dynamic and results-driven Digital Marketing Leader with over 10 years of comprehensive experience in spearheading digital marketing strategies that deliver substantial results. Proven track record in leading cross-functional teams to exceed company goals through innovative SEO, SEM, and content marketing strategies. Adept at fostering an environment of continuous learning and development, ensuring team members are engaged and achieving their full potential. Passionate about driving process improvements and staying ahead of digital marketing trends to drive business growth.

Experience

Digital Project Manager

EZMarketing

2023 - Present

In the role of Digital Project Manager, managed a portfolio of over 100 clients across various industries with a focus on executing effective digital marketing strategies through SEO, Google Ads, and Social Media campaigns. Utilized expertise in Asana to maintain, update, and manage multiple projects simultaneously, adhering to their respective schedules and budgets.

Leveraged superior marketing skills and industry best practices to guide and motivate a diverse team of Writers, Web Developers, Social Media Managers, and SEO Specialists, delivering top-tier results for clients. With a deep understanding of the customer service landscape, fostered exceptional client relationships, managing projects from conception to final delivery.

As an effective communicator, adeptly bridged the technical gap between the internal team and external clients, ensuring smooth collaboration and mutual understanding.

Key Achievements:

Successfully managed and delivered digital marketing projects for over 100 clients, consistently meeting project timelines and budget constraints.
Led the strategic implementation of SEO, Google Ads, and Social Media campaigns, contributing to significant improvements in client KPIs.
Motivated a diverse team of creative and technical professionals, fostering a culture of high-quality work and impressive results.
Successfully communicated complex technical issues, enhancing understanding and collaboration between clients and the internal team.
Exhibited excellent organizational skills, resulting in smooth operations and effective management of multiple projects.

Director of Marketing and Web

Killian Consulting

2014 - 2023

Works with clients by contract and full-time employment to build major components of operations and technology. Provides a broad spectrum of business functions, such as Scrum Master, project management, digital marketing, brand design, website management, VOIP systems, various CRM systems, and productivity coaching.

Collaborate with team members to develop timelines, sprints and tasks to complete for upcoming projects.
Digital Marketing Manager for contracted projects; Google Ads, media buying, A/B testing, and PPC,
Information Technology Manager for businesses to outsource; Google My Business, Analytics, Search Console.
Consultant for startup business formation, operational technology and training in various industries.
Map current business systems and processes to make recommendations for areas of improvement.
Directed IT services, provided counsel to executives and collaborated with senior management on strategic planning.

Director of Agent Services

Keller Williams Coastal Bend

2017 - 2022

Head of the Agent Services and Marketing team across 6 offices, overseeing marketing and technology, operations, training, customer success, and new agent onboarding for over 300 agents.

Marketing manager for website development and management, social media, and advertising.
Developing, tracking, and controlling IT operating budgets, as well as conducting cost-benefit analyses for IT spending initiatives.
Enhancing user experience via help desk support, training classes, webinars, system improvements, and communication of system changes.
Conducting group and individual training sessions on lead generation, CRM systems, business practices, software utilization, and productivity coaching.
Prioritizing frameworks for technology evaluation and communicating with business stakeholders.
Reevaluating vendor contracts, achieving annual savings of over $50,000.
Managing marketing materials for social media, mass media, video, and podcasting.
Fostering customer success by proactively understanding and addressing customer needs, building long-term relationships, and maximizing customer lifetime value.

Coordinator of Communications

Texas A&M University - Kingsville

2013 - 2017

Developed recruitment and retention strategies through campaigns that target prospective students. New strategies included establishing a student ambassador program to assist with recruiting, developing communications from the academic colleges, faculty members, career services, student activities and other campus entities to create a communications network from current to prospective students, as well as implemented data-driven marketing studies to evaluate and refine communications. Responsible for department administration and budgeting of over $300,000 with vendors and contracts. Supervisor for the Call Center and Mail Office with up to 20 employees. Responsible for hiring and training all employees. This resulted in call campaigns of 60,000 calls per year, mail operations of 800,000 mail pieces per year, data processing and an automated communications system that issues over 2 million emails per year.

Managed department with 20+ employees to turn 50,000 prospective students across the state into 1,200 freshmen class over an 18-month process.
Created all email and direct mail campaigns.
Developed process controls and metrics for daily management of call center.
Assessed personnel performance and implemented incentives and team-building events to boost morale.
Improved organizational efficiency by effectively recruiting new hires and supporting management with personnel decisions.